PrimeSource Building Products announces expansion of Wolf Home Products into Southeastern U.S.

PrimeSource Building Products, Inc. announced the expansion of its Wolf Home Products line into the southeastern U.S. This strategic move positions Wolf Home Products as the premier choice for outdoor living products in a region known for its appreciation of outdoor spaces.

This expansion, spanning Florida, Georgia, North Carolina, South Carolina, and Tennessee, aims to connect local builders and homeowners with high-quality decking, railing, trim, and mouldings options tailored for the Southeast’s unique lifestyle and climate.

The expansion includes the following key product offerings:

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Florida: Wolf Serenity Decking, Wolf Trim, and Wolf MouldingsGeorgia, North Carolina, South Carolina, and Tennessee: Wolf Serenity Decking, Wolf Trim, Wolf Mouldings, Wolf Perspective Decking, Wolf Serenity Porch, Wolf Railing, Wolf Outdoor Lighting, and Wolf PVC Column Wraps

By leveraging PrimeSource Building Products’ established relationships with Southeastern retailers, Wolf Home Products will enhance its visibility and accessibility in the region. Through this expansion, PrimeSource aims to increase its network of stocking dealers and introduce Wolf Home Products as a top choice for building and outdoor living solutions.

“As we expand the reach of Wolf Home Products, we are excited to provide builders and homeowners in the Southeast with premium products that combine innovation, durability, and design,” said Drew Meng, CEO of PrimeSource Building Products. “The demand for high-quality outdoor living materials has grown significantly in the Southeast, where the climate and strong emphasis on outdoor living call for products that are both resilient and beautiful. This expansion allows us to meet that demand with a trusted brand that brings decades of expertise in outdoor building solutions.”

Wolf Home Products will provide market development representatives across the Southeast to support local retailers, ensuring exceptional service and product knowledge. This local support will be further enhanced through strategic marketing efforts, including social media campaigns, participation in regional home improvement shows, and collaborations with local territory managers.

This regional rollout marks the initial phase of a broader initiative to expand Wolf Home Products’ presence nationwide, aligning with PrimeSource Building Products’ mission to grow Wolf’s brand recognition across its network of global production, distribution, and sales locations. The product line will be available to dealers as part of a full-scale distribution beginning Jan. 2, 2025.

For further information about the expansion and Wolf Home Products’ offerings, visit PrimeSourceBP.com or WolfHomeProducts.com.

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